Mamaearth
Social Media / Ads / Branding
In September 2019, we pitched for a rather unheard and not so popular client - mamaearth. We went through several round of pitches, working late night almost every week. At one point, I asked my manager why were we putting so much of effort into a brand that we know almost nothing about. Well, we won the pitch. Fast forward 2 years and now Mamaearth is a household name. Needless to say, there was a lot of effort put into making the brand what it is today! Here are a few of my contributions from the design perspective.
Insta / FB posts
Brand guidelines
In Ocotber, 2020, Mamaearth reached out to do a visual overhaual of the brand and also to set a couple of guidelines / design parameters for all their design partners to follow. We did a thorough research and cam up with a deck wherein we defined the look and feel of every product category.
